B2B Growth Strategist, Performance Marketing

Company: black.ai
Location: San Francisco
Posted on: February 2, 2025

Job Description:

Job DescriptionJoin the team redefining how the world experiences design.Hello, g'day, mabuhay, kia ora, ------, hallo, v--tejte!Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workOur flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.What you'd be doing in this roleAs Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. This role is focused on:

• Performance Marketing Strategy and Execution

• Develop and oversee a comprehensive B2B performance marketing strategy across paid social, SEM, YouTube, and display.
• Partner with internal channel experts to ensure your strategy is successfully executed, gathering learnings for continuous optimisation.
• Design and manage an experimentation framework to test and scale new performance marketing opportunities including within existing and across emerging channels.
• Agency and Stakeholder Management
  • Manage external agency resources to ensure campaigns are delivered on time, within budget, and achieve key performance metrics.
  • Collaborate with internal teams, including creative, analytics, and product marketing, to bring cohesive and data-driven campaigns to life.
  • Regularly communicate with stakeholders across the organisation, providing insights and updates on the performance marketing program's impact.
  • Data-Driven Optimization and Reporting
    • Define clear goals and KPIs that align with broader marketing objectives for campaigns, channels and the paid program overall.
    • Partner with data analysts to build and maintain dashboards for tracking KPIs, experiment results and overall performance trends.
    • Leverage performance data to identify opportunities for improvement within and across channels to maximize marketing ROI.
    • Share actionable insights and recommendations with cross-functional teams to inform broader marketing strategies.You're probably a match if
      • You have at least 6 years of B2B experience in performance marketing, with success owning strategies across paid social, SEM, YouTube and display channels.
      • You have a strong ability to craft big-picture strategies, optimize campaigns, and leverage data to drive measurable growth.
      • You possess deep understanding of B2B buying behaviours and proven success managing multi-million dollar budgets.
      • You are skilled at working cross-functionally with internal teams and managing external agency partnerships.
      • You thrive in fast-paced environments, embrace experimentation, and continuously seek learning opportunities.
      • You possess a strong ability to connect with B2B audiences and present insights and strategies effectively to senior stakeholders.About the teamCanva's B2B Growth Marketing team is on a mission to become a widely loved and used product in organizations across the globe. As part of that mission, we're focused on driving awareness of Canva as an all-in-one workplace design tool, and we're responsible for the acquisition, adoption, and expansion of workplace teams by generating leads and pipeline for the sales team. We do this by identifying areas of high impact, building growth strategies, and launching experiments across our GTM motions. We specialize across all marketing channels, and we embed our hypotheses with data and insights to drive clear business value.What's in it for you?Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.Here's a taste of what's on offer:
        • Equity packages - we want our success to be yours too
        • Health benefits plans to support you and your wellbeing
        • 401(k) retirement plan with company contribution
        • Inclusive parental leave policy that supports all parents & carers
        • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
        • Flexible leave options that empower you to be a force for good, take time to recharge and support you personallyCheck out lifeatcanva.com for more info.At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 - $232,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.Other stuff to knowWe make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!Please note that interviews are conducted virtually.
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Keywords: black.ai, Santa Rosa , B2B Growth Strategist, Performance Marketing, Sales , San Francisco, California