Marketing Strategy Director
Company: VirtualVocations
Location: Oakland
Posted on: February 4, 2025
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Job Description:
A company is looking for a Director, Loyalty & Experiences
Marketing Strategy.
Key Responsibilities
Develop a holistic marketing strategy for the Dynasty Rewards
program, integrating various loyalty and retention offerings
Collaborate with cross-functional teams to create marketing
campaigns and enhance user experience
Coordinate go-to-market plans for new program launches and
partnerships
Required Qualifications
10+ years of experience in marketing or product marketing,
preferably in loyalty or customer rewards programs
Strong project management skills with an organized approach
Data-driven mindset with a solid understanding of marketing
metrics
Extensive knowledge of CRM, Social, Growth, and Influencer
channels
Understanding of customer segmentation in iGaming and Sports
Keywords: VirtualVocations, Santa Rosa , Marketing Strategy Director, Executive , Oakland, California
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