Director, ABM & Demand Marketing San Francisco, CA

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: November 13, 2024

Job Description:

Truework is on a mission to create trust in every financial transaction. Our core product, Truework Income, provides access to crucial employment and income information needed for mortgage loans, apartment rentals, background checks and the like. We are disrupting a $5B+ industry, previously controlled by legacy credit agencies, with a better product and intense customer focus. We handle hundreds of thousands of income and employment verifications every month, and continue to grow our market share in the mortgage lending and tenant screening markets.We're seeking a Sr. Director of ABM & Demand Marketing to join the Truework family to help design, build and execute programs that create connection opportunities and drive demand to the business.The ideal candidate for this role has experience in a foundation of demand capture tactics that can be implemented for our Small and Medium-sized Business (SMB) product-led growth (PLG) play, as well as experience in targeted, custom ABM programs that generate interest and demand and/or expanded use in the upper enterprise market.The primary goal and KPI for this role is to create high-quality pipeline, 80% focused on enterprise target-accounts (ABM) and 20% focused on SMB PLG.You will work closely with product marketing, revenue operations and enablement, and sales to formulate and align around a sound strategy, then execute on a consistent set of programs to grow awareness, engagement, and pipeline generation. You will continuously evaluate the performance and ROI of campaigns, using quantitative and qualitative data to adjust strategy and tactics accordingly. You will leverage your years of experience to employ the most effective optimization methodologies and techniques to maximize both impact and learning.If you have a data-driven mindset, possess exceptional skills, and thrive working in an innovative, fast-paced environment, this role is for you.Key duties of the role include:

• Collaborate with Sales and Marketing to create and gain consensus for cross-portfolio GTM plans inclusive of partner marketing initiatives.
• Work cross-functionally to ensure that there are always clear targets, audiences, personas, and messaging/value frameworks to support demand generation and demand capture programs.
• Develop and execute a comprehensive, data-driven demand generation strategy to drive new business and expand the existing customer base, inclusive of demand capture and ABM strategies in a way that optimizes meeting and exceeding our goals. Define and manage the program tactics (digital marketing, email, field marketing, affiliate/advocate marketing, events), budgets, and performance targets.
• Build and maintain comprehensive and accurate account profiles and contact data that is aligned with joint marketing and sales audiences, personas, and GTM goals.
• Continuously optimize performance. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
• Own the end to end execution, measurement, and reporting on PLG and ABM programs.
• Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards.
• Communicate program results to cross-functional stakeholders.The ideal candidate will meet the following criteria:
  • 7+ years of work experience in demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles, with proven success in conceiving and executing on account-based marketing programs and campaigns.
  • Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports and dashboards.
  • In addition to Hubspot, 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, Salesforce, 6Sense, or others.
  • Self-starter with the ability to thrive in a fast-paced environment.
  • Ability to coordinate among multiple teams across the organization and be a team player.
  • Data-driven with strong business acumen.
  • Deep understanding of personas and the buyer's journey.
  • Creative and resourceful.
  • Able to balance strategic planning with day-to-day execution.Our cash compensation for this role is targeted at $175,000 - $230,000 for candidates based at our HQ in San Francisco. Final offer amounts are determined by multiple factors including candidate expertise and may vary from the amounts listed above.Bring Your TRUE Self to Work.One of our 4 values at Truework is Valuing Diverse Perspectives, and we are on a mission to create a company that is the right fit for every person inside of it. Diversity and Inclusion are the hard-and-fast principles guiding how we build our teams, cultivate leaders, and create a company where our employees are comfortable bringing their authentic, true selves to work.Truework is proud to be an Affirmative Action, Equal Opportunity Employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Truework considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Truework is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.
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