Principal Integrated Media Planner

Company: Chime
Location: San Francisco
Posted on: January 23, 2025

Job Description:

About the roleChime is committed to our mission of helping millions of everyday people achieve financial peace of mind. To continue scaling growth, Chime is seeking an action-oriented Principal Media Strategist to join our Growth Marketing team. The Principal Media Strategist will be a critical thought leader in the development of full funnel media strategies and plans that deliver against Chime's Growth Marketing Media objectives.This role is crucial in shaping our full funnel media strategy internally and externally with senior leadership and external partners. This role requires ongoing executive communication and will require influencing teams and leaders across the organization. The Principle Media Strategist will work cross-functionally to support growth initiatives across the marketing funnel and keep teams informed of the overall campaign strategy. They will be the driver of media strategy for all full-funnel media campaigns. They will partner closely with internal and external media planning & buying teams, creative strategy and production teams, measurement, audience insights and program management to strategize, plan, execute, and measure highly successful full-funnel media campaigns designed to achieve measurable results that drive business growth.The base salary offered for this role and level of experience will begin at $146,610 and up to $207,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.In this role, you can expect to

• Work with multiple internal and external partners to develop strategy, plans and process for media campaigns across the marketing funnel and communicate strategy and impact with leadership.
• Lead the development and implementation of comprehensive media & measurement strategies aligned with overall company objectives.
• Develop data-informed strategies using audience, channel, campaign, and marketplace insights, to drive innovation and business outcomes.
• Work with consumer insights to develop and plan audience segmented media plans.
• Drive impact reporting across all paid marketing efforts, analyzing key business drivers and performance metrics to provide insights and recommendations.
• Serve as a subject matter expert on full funnel media and translate data and insights into actionable storytelling.
• Develop new processes and find opportunities to evolve current ones to improve the way we work cross functionally with the goal of delivering even greater value to the business.To thrive in this role, you have
  • BS or BA in business, marketing or related field. MBA preferred but not required.
  • 8+ years of experience working in paid media with an emphasis on full funnel media and campaign optimization.
  • Experienced in designing media measurement frameworks and working knowledge of media measurement/attribution models.
  • Proven experience in managing agency relationships, providing feedback, and overseeing performance to ensure high-quality deliverables.
  • Proven track record of developing and implementing successful full funnel media campaigns that drive impact to brand health metrics and measurable business outcomes.
  • Strong analytical skills with the ability to interpret data, analyze campaign performance, and derive actionable insights.
  • Working understanding of the typical processes and tools applied by strategy, planning, and buying teams across multiple media types.
  • Experience collaborating with cross-functional teams and internal stakeholders to align on goals and execution.
  • Excellent verbal and visual communication skills and can use those to tell a story and drive action.A little about usAt Chime, we believe that everyone can achieve financial progress. We're passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.We created Chime-a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.So far, we're well-loved by our members and proud to have helped millions of people unlock financial progress, whether they started a savings account, bought their first car or home, opened a business, or went to college. Every day, we're inspired by our members' dreams and successes, big and small.We're uniting everyday people to unlock their financial progress-will you join us?*Chime partners with The Bancorp Bank and Stride Bank, N.A., Members FDIC, that power the bank accounts used by Chime Members.What we offer
    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote
    • Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit
    • Competitive salary based on experience
    • 401k match plus great medical, dental, vision, life, and disability benefits
    • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
    • ???? 1% of your time off to support local community organizations of your choice
    • Annual wellness stipend to use towards eligible wellness related expenses
    • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
    • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
    • In-person and virtual events to connect with your fellow Chimers-think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progressWe know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.#LI-AM1 #LI-Hybrid
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Keywords: Chime, Santa Rosa , Principal Integrated Media Planner, Education / Teaching , San Francisco, California