Product Marketing Lead

Company: Arcade Software, Inc.
Location: San Francisco
Posted on: February 2, 2025

Job Description:

About Arcade:Our mission is to empower teams to become great storytellers.Our vision is to build dynamic visual experiences.More than 15,000 teams use Arcade to tell better, more engaging product stories, and we need your help spreading the word! Culturally, we are a team of ex-Atlassians, AngelList, and Shopify teammates. We believe in building beautiful, easy-to-use products that meaningfully improve how software companies showcase their product at every stage of a customer journey.This role is hybrid-based in our San Francisco, CA office.About the roleWe are seeking a world class Product Marketer who can own end-to-end campaigns, pricing and packaging, and help us make Arcade an even more amazing product for marketers.What you'll doGo-to-Market Campaigns

• Deliver a big campaign every three months.
• Own all messaging, content, pricing and packaging decisions, and execution of GTM campaignsBe an Arcade Champion
  • Design our GTM stack to include Arcade's products and highlight standout features
  • Showcase great Arcade examples from our enterprise clients
  • Partner closely with the product team to identify gaps in the workflowContent strategy
    • Own and manage the changelog every week and month.
    • Sharing high quality content with our user base on a consistent cadencePricing and packaging
      • Strategizing on the right pricing and packaging plans for the long term
      • Collaborating with the engineering and product teams to iterate and refine these offeringsWho you are
        • 4+ years of experience in a Product Marketing role
        • Strong writer and communicator
        • Strong project manager and executor - organized, can run multiple workstreams at once
        • Product oriented - have a sense of taste and designBenefits
          • Competitive salary and meaningful equity
          • Unlimited PTO and sick days
          • 401k, and top tier Health, Dental and Vision insurance
          • $500 a month remote work stipend
          • Remote first and meeting light culture
          • Biannual company retreats
          • Latest productivity software such as Notion, Linear and Superhuman
          • A team that values diversity and inclusionCompensation
            • $168-$197k per year, plus meaningful equityOur values ---
              • Be a coach:We want the best for our customers and ourselves. We coach people to help them achieve their best potential. An "Arcader" is both a teammate and a customer. There is a reason that the same word describes both.
              • Carry the weight:We are owners. Let's empower each other. When we see something that needs change, we lead through it.
              • An open book:We are open as a team and as a product. We don't put walls up unless it's necessary. We become better when we share information. We are open to diversity of opinion, backgrounds, and thought.
              • Play as a team:Weplaybecause we're a creator tool. Life is short. Let's build something meaningful. Weplay as a teambecause great teams build great things together. We keep those standards high.
              • Be kind:We can be honest and kind. We can have high standards and be kind. We can say no and be kind. Kindness can vary across cultures, upbringings, and languages - but we try our best to be kind.
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Keywords: Arcade Software, Inc., Santa Rosa , Product Marketing Lead, Advertising , San Francisco, California