Copywriter

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: February 1, 2025

Job Description:

WhatnotWhatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We're building the future of ecommerce, bringing together community, shopping, and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.We're innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone.And, we're growing. Whatnot has been one of the fastest growing marketplaces and we're hiring forward-thinking problem solvers across all functional areas.We are looking for a Lead Copywriter to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core member of the team, you will play a key role in shaping and executing our brand voice across all marketing funnels and channels. You'll be responsible for leading high-impact campaigns, driving creative excellence, and collaborating across brand and performance marketing efforts to engage our audience and elevate Whatnot's position within the cultural landscape.Responsibilities

• Lead the development of impactful copy, creative campaigns, and activations across brand and performance marketing, ensuring consistency with our brand voice and creative vision.
• Partner with cross-functional teams to craft cohesive narratives that connect with our audiences and resonate culturally.
• Oversee end-to-end creative processes, from initial brainstorms to final delivery, maintaining high standards for quality and relevance.
• Stay informed on industry shifts, category and competitive trends, and audience preferences to keep our messaging fresh, engaging, and culturally relevant.
• Use data and performance insights to refine copy and optimize messaging.
• Provide mentorship and guidance to junior writers, freelancers, and agency partners, fostering a collaborative environment of creative excellence.Team members in this role are required to be within commuting distance of our New York, San Francisco, or Los Angeles hubs.Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.Qualifications
  • 7+ years of experience in copywriting, with a mix of brand and performance-focused projects.
  • Proven ability to craft both short-form, direct-response copy and longer-form, narrative-driven content.
  • You are strategic and intentional with words, balancing creativity with the "why" behind each choice.
  • You have a passion for exploring how brands can intersect with culture.
  • Strong understanding of digital advertising, content marketing, and how messaging influences the customer journey.
  • Adept at using data and metrics to inform creative decisions and improve copy performance.
  • Excellent communication and collaboration skills, with experience working closely with designers, marketers, and product teams.
  • Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.
  • Naturally curious and proactive, with a growth mindset and a high standard for quality.
  • You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.Preferred Qualifications
    • Proficiency with collaborative tools such as Figma, Asana, or Airtable.$155,000/year to $200,000/year + benefits + equity.The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits or equity.Benefits
      • Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
      • Health Insurance options including Medical, Dental, Vision
      • Work From Home Support
      • Home office setup allowance
      • Monthly allowance for cell phone and internet
      • Care benefits
      • Monthly allowance on both food and wellness
      • Annual allowance towards Childcare
      • Lifetime benefit for family planning, such as adoption or fertility expenses
      • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
      • Monthly allowance to dogfood the app
      • 16 weeks of paid parental leave + one month gradual return to workWhatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.Apply for this job* indicates a required field
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Keywords: Tbwa Chiat/Day Inc, Santa Rosa , Copywriter, Advertising , San Francisco, California