Expansion Lifecycle Marketing Lead

Company: Vanta
Location: San Francisco
Posted on: February 1, 2025

Job Description:

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.Lifecycle Marketing guides potential and existing customers through key stages-acquisition, engagement, and expansion-by delivering the right message to the right audience at the right time.In this role, you'll be responsible for customer expansion efforts by developing, executing, and optimizing email and in-product messaging strategies. Your ultimate goal will be to cross-sell and upsell Vanta's offerings effectively, ensuring we meet customer needs while maximizing customer value.What you'll do as an Expansion Lifecycle Marketing Lead at Vanta:

• Own driving customer growth through cross-sell and upsell motions utilizing email and in-product messaging.
• Develop coverage and standardize email and in-product touchpoints to develop intent to buy holistically for both marketing and post-sales teams to ensure consistency in messaging.
• Mature the in-product messaging strategy in close collaboration with product on how, what, and when promotional messaging should be shown, keeping user experience top of mind.
• Collaborate with marketing operations, product, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes.
• Drive understanding and alignment of Lifecycle Marketing expansion program efforts with internal and external stakeholders through reporting and readouts.How to be successful in this role:
  • 7+ years of Lifecycle Marketing experience, 3+ years of experience in B2B Customer retention required.
  • Expert in end-to-end omni-channel campaign development, execution, and measurement for learnings and impact.
  • Competency in operating and executing within customer communication platforms like Intercom, Pendo, and Chameleon.
  • Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy.
  • Success in fostering collaboration and creating alignment with cross-functional teams.
  • Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana.
  • Strong communication skills and confidence in presenting results to an executive team.What you can expect as a Vantan:
    • Industry-competitive compensation.
    • 100% covered medical, dental, and vision benefits with dependents coverage.
    • 16 weeks fully-paid parental leave for all new parents.
    • Health & wellness and remote workplace stipends.
    • Family planning benefits through Carrot Fertility.
    • 401(k) matching.
    • Flexible work hours and location.
    • Open PTO policy.
    • 11 paid holidays in the US.
    • Offices in SF, NYC, Dublin, and Sydney.To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The salary or OTE range for this position is $165,000 - $191,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.#LI-remoteAt Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.About VantaWe started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.Now more than ever, making security continuous-not just a point-in-time check-is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust-all in a way that's real-time and transparent.
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Keywords: Vanta, Santa Rosa , Expansion Lifecycle Marketing Lead, Advertising , San Francisco, California