Copywriter, Performance Creative

Company: Dentsu Aegis Network Ltd.
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Senior Copywriter, Performance CreativeAbout Dentsu CreativeDentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively affect people, businesses, and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.This is a hybrid role. Only candidates in the San Francisco area will be considered as some in-office time is to be expected.We're looking for a Senior Copywriter to join our Performance Creative team. Reporting to the Creative Director, Performance Creative, you will create performance-driven work that supports print, digital, and social direct response channels while satisfying the branding requirements of our clients.

• You will create conceptual yet performance-driven work, such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients.
• You will develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
• You will apply audience insights, strategic frameworks, and direct response best practices to your work.
• You understand unique audiences and create content that is relevant to each.
• You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• You will present work both internally and to our clients while building client relationships.Qualifications:
• 3 years minimum copywriting experience in creative advertising and performance creative.
• Bachelor's in Advertising, Marketing, or related field, required; in lieu of degree, equivalent experience in a relevant field required.
• Experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social and Digital Experiences including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Brand development experience.The anticipated salary range for this position is $68,000 - $110,400 a year. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.Location: San Francisco - California StBrand: Dentsu CreativeTime Type: ------Contract Type: ------Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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Keywords: Dentsu Aegis Network Ltd., Santa Rosa , Copywriter, Performance Creative, Advertising , San Francisco, California