Added - a day ago Partner Marketing Lead, ISV Partners Marketing/Branding Ottawa ON K2P 2L8 Can[...]

Company: Thesagegroup
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Partner Marketing Lead, ISV PartnersThe Sage Group's client, a Canadian-based company with a cloud-based commerce platform that helps businesses sell products online and in person, is searching for a Partner Marketing Lead.The Partner Marketing team helps build and scale the growth engine that enables our client's Partners to bring more of their platform to the world. They bring this goal to life by planning, executing, and optimizing scalable partner co-marketing initiatives.As Partner Marketing Lead, ISV, you will focus specifically on building and leading bespoke, full-funnel marketing campaigns with some of our newest partners - including Global System Integrator and Technology partners.This role requires you to be an excellent marketer with the ability to identify and focus on priority high-leverage initiatives. You have a proven track record of building and managing marketing campaigns across multiple channels, with a laser focus on driving impactful commercial outcomes. You enjoy and thrive working in a cross-functional team, and managing multiple internal and external stakeholders - including C-suite - towards a common goal.If you are a seasoned partner marketer with ideas and a proven track record on deepening relationships with agency partners to ignite merchant performance, this role is for you.Responsibilities:

• Develop innovative ways to go-to-market with partners, owning end-to-end execution, and ensuring cohesion across programs/campaigns to generate leads.
• Manage a portfolio of partners, provide coaching support to improve marketing capabilities, and routinely assess partner performance.
• Distill quantitative and qualitative data into audience and market insights that inform strategy, messaging, and go-to-market.
• Manage a budget and tracking systems to assess the effectiveness of your marketing programs and campaigns.
• Quantifying and qualifying new marketing opportunities with partners.
• Work cross-functionally with Partnerships, Sales, Product, and Product Marketing teams to drive shared commercial objectives.
• Produce and deliver presentations to internal and partner audiences.Requirements:
• Proven track record in B2B marketing, preferably with system integrator and partner experience.
• Experience producing and leading successful demand generation and integrated marketing campaigns to reach commercial targets.
• Experience managing multiple stakeholders with different opinions to a common outcome.
• Exceptional influencing and negotiation skills.
• Excellent communication and organizational skills while being able to stay focused on the big picture and pay attention to details.
• Proven ability to lead and execute on projects that involve alignment and collaboration across disciplines and crafts.
• Experience informing and influencing commercial business and product marketing strategy.
• A resourceful attitude that can proactively seek out information to influence action.
• Ability to thrive in uncertainty, resolve ambiguity, and think quickly on your feet.
• Experience working with a global company and are excellent at executing across time zones and cultures.Duration: 12 Months, opportunity to extend and/or convertLocation: Remote, USAPay: $75/hr
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