Added - a day ago Customer Lifecycle Marketing Specialist Marketing/Branding San Francisco , Ca[...]

Company: Thesagegroup
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Added - 01/20/25Customer Lifecycle Marketing SpecialistOne of The Sage Group's clients is looking for a Customer Lifecycle Marketing Specialist. Client is an all-in-one construction management software built to help you finish quality projects safely, on time, and within budget.Client is looking for a highly talented Customer Lifecycle Marketing Specialist to join a Customer Lifecycle Marketing team. In this role, you'll be responsible for developing and implementing the customer onboarding and retention strategy and engagement activities across the customer lifecycle. You'll design, develop, and manage global, scalable campaigns and programs designed to drive customer adoption and support overall expansion and retention goals. As a Customer Lifecycle Marketing Specialist, you'll partner across marketing, sales, customer success, partner and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time. This position reports into the Customer Lifecycle Marketing Manager. We're looking for someone to join us immediately.Responsibilities:

• Lead and collaborate with teams across Client including Customer Success, Product, Education, Data Science and Creative to design and deliver experiences that delight customers, drive adoption and increase customer lifetime value.
• Develop a deep understanding of our customers to inform the creation of strategic plans and programs tailored to individual unique personas we serve.
• Design and manage Onboarding and Adoption programs that include highly personalized, omni-channel experiences helping our customers achieve their desired individual and business outcomes.
• Partner with Education and Product Marketing teams on content strategy and development including elements such as client Certifications, training webinars, and other resources needed to support our customers in achieving maximum value from the client platform throughout their lifecycle.
• Leverage analytics to uncover data-driven insights to inform strategy, design and optimization of customer experiences, leading to retention and overall customer growth.
• Be proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations and next steps.Requirements:
• Bachelor's degree preferred or equivalent work experience required
• 3-4 years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)
• Experience in the design, development and management of adoption marketing programs, strategies and/or processes.
• An analytic mindset and skills to measure performance with a data-driven approach to decision making
• A deep understanding of customer segmentation and how various marketing channels complement each to support successful cross-channel retention campaigns
• Ability to analyze what's working and what's not, and directing teams to maximize effectiveness
• Excellent interpersonal skills, ability to build strong relationships and partner across teamsLocation: 100% remote in USADuration: EOY to start, plus extension and contract to hire potentialCompensation: $30-43hr DOE
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