Product Marketing Lead

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: February 1, 2025

Job Description:

Dovetail is the world's leading AI-first customer insights hub, on a mission to improve the quality of every thing. We're redefining what it means to be connected to your customer, giving everyone on the product team fast and easy access to customer insights at any point in the development lifecycle.Founded in 2017, Dovetail's team is 100+ and growing across our offices in Sydney and San Francisco. We're seeking ambitious problem solvers from a diverse range of backgrounds, who are desired for their experience, passionate about their craft, and excited about the work we're undertaking. If this sounds like you, read on---As a Product Marketing Lead, you'll work closely with the broader marketing team, product, and go-to-market teams to bring our product to market, refine our positioning, and reinforce a differentiated narrative in the minds of our customers and target audience. You'll be an outstanding communicator and cross-functional collaborator, passionate about helping customers understand the value of Dovetail's products.What you will do

• Influence messaging and positioning. You will partner with leadership to determine how we position the product in market, define our value propositions, and the language we use in marketing material, both within the product and in internal discussions.
• Develop a deep understanding of our market and customer. You will define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings.
• Lead product launches. You will write blog posts, help articles, create launch materials for our sales team, write email newsletters, and communicate with our rapidly growing Slack community to support these launches.
• Craft and execute elite product marketing campaigns that resonate with customers and target audiences across all channels, including website, social media, email, and paid advertising.
• Drive cross-functional strategic projects. You'll influence and bring together the team, collaborating with others to translate strategic opportunities into deliverable projects.
• Partner with our product team. You'll contribute to our product strategy and how we prioritize features.
• Enable our go-to-market teams. Support our sales and customer success teams. Identify and deliver assets, programs, and campaigns to accelerate our self-serve acquisition.
• Lead a strategic product marketing focus area. You will work closely with our Head of Product Marketing to build the team and define ways of working.Your background
  • Strong product marketing leadership experience. You've launched multiple products and features from ideation to launch to adoption.
  • Experience working closely with product teams. You've had experience working in the weeds with product teams in making tough priority tradeoffs.
  • Clear communicator. You have experience bringing the voice of the customer to an entire team.
  • Experience with B2B SaaS products. You understand product-led growth strategies for B2B SaaS products.
  • Pragmatism. You're willing to get into the details to ensure consistent messaging for our customers.
  • Strong domain expertise is a plus. Ideally, you have hands-on experience working in startups that are growing and transitioning to a more mature scale-up.At Dovetail, we're passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day.
    • Equity for everyone. We provide equity for all along with competitive salaries.
    • Equal parental leave. We offer an inclusive framework of 20 weeks equal paid leave to support new parents.
    • Work from Anywhere. You can work from anywhere for up to 4 weeks per year to accommodate life.
    • Extra paid days off. Enjoy ad-hoc KitKat days to take a step back and spend it however you like.
    • Develop and grow. Take a course, attend a lunch and learn, or head to a conference.
    • Health is wealth. We've got you covered for 100% of the premium plans across medical, dental and vision.Compensation Range: $160,000-$190,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Accepted file types: pdf, doc, docx, txt, rtf
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Keywords: Tbwa Chiat/Day Inc, Santa Rosa , Product Marketing Lead, Advertising , San Francisco, California