Head of Marketing

Company: Sequel
Location: San Francisco
Posted on: January 31, 2025

Job Description:

About Sequel.ioWith 91% of companies investing in video as a strategy to engage with their audience and drive pipeline,Sequel is addressing a significant pain point: driving awayhard earned audiences to outdated third-party webinar platforms at the highest point of their engagement, whichresults in significant loss of conversion to revenue.
Sequel is the only webinar solution that allows marketing teams to engage their audience right where they should be, on their own websites, in front of all the content and CTAs.This unique approach services the complete content journey and provides revenue teams with actionable insights into audience behavior and intent. Sequel is the only platform that combines audience engagement from both videoandwebsite content, allowing marketers to know what kind of content every person in their audience is consuming. This comprehensive data, when fed to revenue teams, significantly boosted revenue conversion.We are growing fast with an incredible team and the world's most recognizable logos as customers. Join us!About the RoleBased in the San Francisco Bay Area.Founded by Oana Manolache, ex-global marketing leader at HP, the company has established a robust marketing and content presence. This includes initiatives such as the and the , participation in major tradeshows like Forrester, Inbound, and Dreamforce, as well as partnerships with key industry players like 6sense, Mutiny, and Stensul.We're looking for a Head of Marketing with a strong background in demand generation or product marketing to drive our growth. This role is perfect for a builder at heart who can seamlessly balance strategic vision with hands-on execution, leveraging their expertise to build and optimize marketing programs that fuel customer acquisition and engagement. This position works closely with the CEO.ResponsibilitiesStrategy

• Develop and execute a marketing strategy to achieve aggressive growth goals.
• Collaborate with the executive team to align marketing initiatives with company objectives and product roadmaps.
• Establish and manage KPIs to track the effectiveness of marketing campaigns and programs.Demand Generation
  • Build, execute, and optimize multi-channel campaigns across paid media, email, SEO, webinars, and other demand generation channels.
  • Design and manage lead generation and nurturing programs to drive conversions through the marketing funnel.
  • Own performance metrics such as MQLs, CAC, and conversion rates, ensuring a strong pipeline for sales.Product Marketing
    • Develop compelling messaging and positioning for our products that resonate with target audiences.
    • Enable the sales team with collateral, presentations, and competitive insights to drive customer acquisition and retention.
    • Conduct market research to understand customer needs, competitors, and industry trends.
    • Partner with product teams to plan and execute go-to-market strategies for new features and releases.Data-Driven Insights
      • Leverage analytics tools to track campaign performance, customer behavior, and market trends.
      • Use data to inform decisions, optimize strategies, and communicate results to stakeholders.
      • Continuously experiment with new tactics and channels to uncover opportunities for growth.Must be in the San Francisco Bay Area, or willing to relocate. We have a new office
        • 5+ years of marketing experience in B2B, with a focus on demand generation, product marketing, or a combination of both.
        • Marketing Polymath: Breadth in all areas of marketing, depth in product marketing and growth marketing/demand gen.
        • Overachiever: You've developed marketing strategies and tactics that put the customer first and understand to hit revenue goals at the same time.
        • Builder: You thrive in early stage startup settings, ready to roll up your sleeves and build marketing foundations from scratch.
        • Innovative and Scrappy: Innovation is your default mode. You're always ready to experiment and adapt, driving projects to success.
        • Passionate: Motivated by our mission.Salary InfoThis position accommodates various levels of experience and expertise. During our interview process, we will evaluate your background alongside local market data, employing a combination of technical and qualitative assessments to establish your placement within our range. We will discuss compensation during our initial conversation and maintain transparency throughout the process regarding the level we believe best aligns with your qualifications within our organization.Our salaries for this role range from $150,000 - $200,000. The salary range does not reflect total compensation, which includes base salary, benefits, and company stock options.
          • Health: Medical, Dental and Vision Insurance: 100% coverage for you and a dependent.
          • 401(k) Plan
          • Stock Options - the perfect time to join Sequel as we get ready for our next phase of growth
          • PTO: 20 days off per year + a generous 7-10 days Winter Company Break + other federal holidays
          • Generous Parental and Compassionate Leave Policies
          • Setting you up for success: Best in class technology package to do your best work such as MacBook Pro, Headphones and budget for a workstation setup.
          • Performance Rewards: We want to see you grow in the role and beyond. As a high growth startup, your career path gets accelerated with great performance and you always have a seat at the table. We encourage your learning with courses and events.
          • Annual IRL Retreats (last year we were in Barcelona!)At Sequel, we value diversity. We have team members from a variety of backgrounds and 5 different countries. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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