Senior Copywriter

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: January 27, 2025

Job Description:

Discord is used by over 200 million people every month for many different reasons, but there's one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.As we expand our presence in the gaming world, we seek a dynamic and experienced Senior Copywriter with deep roots in the gaming industry to join our in-house creative team.The Senior Copywriter will work closely with internal teams and external partners to help establish our brand identity and strategy while fostering growth for Discord.This role would report directly to the Head of the Creative Team.What you'll be doing:

• Partner with a Creative Director to drive the creative strategy for Discord's brand and revenue marketing initiatives and deliver campaigns that deeply engage Discord audiences.
• Shape and evolve Discord's brand tone and voice for different audiences (consumer and B2B), ensuring consistency across various touchpoints while maintaining the brand's creative integrity.
• Conceptualize, develop, and execute innovative large-scale creative campaigns that surprise and delight Discord's gaming community.
• Work closely with marketing, social, product, design, and other cross-functional teams to ensure a cohesive, creative direction that reflects the brand's goals and resonates with our audiences across multiple platforms.
• Collaborate with external partners, including creative agencies, production companies, and influencers, to deliver innovative work.
• Work with the Operations and Production teams to efficiently prioritize and manage multiple projects from conception through completion, ensuring alignment with top company priorities.What you should have:
  • 10+ years of experience in creative copywriting and a proven track record of leading successful creative campaigns from concept to execution.
  • A strong portfolio showcasing innovative and impactful work for technology or gaming brands, including branding, digital, social media, video, events, and experiential projects.
  • Deep understanding of gaming culture and industry trends.
  • Excellent communication and strong experience articulating a creative point of view to senior-level stakeholders.
  • Experience working with in-house teams and external partners, such as advertising agencies, production companies, and influencers.
  • Ability to thrive in a fast-paced environment, adapt to changing priorities, and manage multiple projects simultaneously.
  • Strong problem-solving skills, with the ability to transform complex ideas into clear, engaging, creative strategies.
  • Experience working with or in a gaming development studio.
  • Passion for gaming and a deep understanding of Discord's role within the gaming and developer ecosystem.
  • Familiarity with the latest trends in gaming, digital media, and content creation.
  • Proficiency with creative tools (e.g., Adobe Creative Suite, Figma) and experience overseeing the production process.Why Discord?Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
    #J-18808-Ljbffr

Keywords: Tbwa Chiat/Day Inc, Santa Rosa , Senior Copywriter, Advertising , San Francisco, California