Content Marketing Specialist New San Francisco

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: January 25, 2025

Job Description:

Airbyte is the open-source standard for Data Movement. We enable data teams to move data from applications, APIs, unstructured sources, and databases to data warehouses, lakes, AI applications, and LLMs. With our approach, we are finally solving the need for extensibility and control that every company needs with data.So far, our customers, users, and ourselves have built over 10,000 connectors and have had 200,000+ companies install Airbyte. We've raised $181M from the world's top investors (Benchmark, Accel, Altimeter, Coatue, Y Combinator, etc.) and we believe in product-led growth, where we build something awesome that all our users love.Airbyte is in-person in our Embarcadero office weekly. If you find this role exciting, we encourage you to apply even if you think you don't meet all requirements.We are seeking a Content Marketing Specialist to craft impactful content that drives awareness, engagement, and adoption of Airbyte's data integration solutions. This role will focus on creating practitioner-driven materials tailored to technical audiences, such as data engineers and architects, as well as decision-makers seeking insights and thought leadership. You will collaborate closely with Product Marketing, Demand Generation, and Developer Relations teams to align content with product messaging, personas, and the customer journey. Your ability to simplify complex technical topics and deliver engaging content across various channels will be critical to your success.What You'll Do

• Support the marketing funnel: Create content across funnel stages, including thought leadership articles to build awareness, in-depth guides and gated assets to nurture engagement, and case studies to drive conversions.
• Write and review marketing content: Produce and review website copy and campaign assets like nurture email sequences and other materials to ensure consistent messaging and brand alignment.
• Collaborate with Product Marketing: Work closely with PMMs to ensure all content reflects Airbyte's product messaging and branding while addressing key technical and business challenges.
• Enable campaigns: Partner with Demand Generation to produce content assets that include landing pages, lead-generation materials, and performance-driven web content.
• Support Developer Relations: Collaborate with DevRel by reviewing technical content and contributing to blueprints that align with Airbyte's messaging and user needs.
• Leverage data for optimization: Use analytics to evaluate content performance, refine strategies, and improve reach and engagement.
• Highlight customer success: Craft and promote customer stories that showcase Airbyte's impact on modern data workflows and AI-powered innovation.
• Maintain brand consistency: Ensure all content reflects Airbyte's voice, values, and leadership in the open-source and data integration ecosystem.What You'll Need
  • 3+ years of experience in content marketing and 5+ in other related fields, technical writing, or a related field, ideally within the data integration or technology industry.
  • Familiarity with technical audiences: Proven ability to create content for data engineers, architects, or technical decision-makers, simplifying complex concepts effectively.
  • Experience supporting all funnel stages: Ability to craft content that builds awareness, nurtures engagement, and drives conversions across the ToFu, MoFu, and BoFu stages.
  • Strong collaboration skills: Experience working with Product Marketing, Demand Generation, and Developer Relations to align content with business and technical goals.
  • Technical understanding: Knowledge of data engineering, AI workflows, or the challenges of modern data integration is a strong plus.
  • SEO and analytics expertise: Familiarity with SEO principles, keyword research, and analytics tools to optimize content strategies and measure effectiveness.
  • Excellent writing and editing skills: A proven track record of creating polished, high-quality content across multiple formats, with attention to detail and clarity.
  • Project management skills: Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a dynamic environment.LocationFor this job: $113,000- $135,000 + a generous equity package, and benefits listed above for the US Market.We ProvideThe benefits listed below are for US-based employees.
    • Relocation - should you apply to a San Francisco based role, Airbyte will assist with U.S. relocation to make this a seamless transition and compensate you well.
    • Unlimited Paid Time Off - we need you at your best at all times. Our expected minimum time off of 25 PTO days per year lets you schedule your work around your life.
    • Parental leave (for new parents) - we offer 16 weeks of paid parental leave for all new parents so you have time to adjust to the new life (and work) schedule introduced by your new bundle of joy.
    • Sponsored Travel - Airbyte has a partially distributed team and we recognize the value of in-person time. We sponsor annual company-wide retreats, team offsites, and Travel With Purpose in between to allow you to collaborate with your team in person on a regular basis.
    • Open book policy - we will pay for books you purchase for your professional and career development.
    • Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
    • Competitive benefits package for US-based employees, including:
      • Blue Shield or Kaiser Medical Insurance
        • Airbyte covers 100% for both employees and dependents.
        • Dental (including child & adult ortho) & Vision Insurance
          • Airbyte covers 100% for both employees and dependents.
          • Life and AD&D Insurance
            • Airbyte covers 100% for employees.
            • Short-term Disability Insurance
              • Airbyte covers 100% for employees.
              • Long-term Disability Insurance
                • Airbyte covers 100% for employees.
                • Healthcare insurance stipend for those outside the US whose countries do not provide it for free.
                • 401k for US-based employees.
                • FSA (flexible spending account)
                • Work Visas - We currently sponsor H1B Transfers, TN Visas, and Green Cards. All other Visa requests will be discussed on a case by case basis to determine if we can sponsor.Airbyte is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Airbyte is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.
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