Lifecycle Marketing Manager

Company: Menlo Ventures Management, L.P
Location: San Francisco
Posted on: November 16, 2024

Job Description:

About the role
We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Product and Lifecycle Marketing team. This role will support the Financial Security team specifically, which is focused on expanding member access and time-to-value, as well as driving product attach, across our growing portfolio of liquidity products.
You will be responsible for managing and optimizing lifecycle campaigns that engage, retain, and nurture members throughout their journey with Chime. You will work closely with cross-functional teams to build data-driven strategies, focusing on segmentation, automation, and personalization to maximize engagement and drive measurable outcomes.
If you're creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.
In this role, you can expect to

• 
  
• Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
  
• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins.
  
• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem.
  
• Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM and more, to develop and deliver on shared strategies for large cross-functional initiatives.
  
  To thrive in this role, you have
  
  • 
    
  • 3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement.
    
  • Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging).
    
  • Experience with A/B testing and campaign experimentation.
    
  • Strong analytical skills with experience in data-driven marketing and performance analysis.
    
  • Ability to work cross-functionally and collaborate with various stakeholders.
    
  • Experience with key marketing platforms (Braze, Looker, AI tools a plus)
    
  • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources.
    
  • Experience in the fintech industry.
    
  • Familiarity with SQL or other data querying languages.
    
    What we offer
    
    • 
      
    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
      
    • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit.
      
    • Competitive salary based on experience.
      
    • 401k match plus great medical, dental, vision, life, and disability benefits.
      
    • Generous vacation policy and company-wide Take Care of Yourself Days.
      
    • Mental health support with therapy and coaching through Modern Health.
      
    • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
      
    • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
      
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
      
      We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
      We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.
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Keywords: Menlo Ventures Management, L.P, Santa Rosa , Lifecycle Marketing Manager, Advertising , San Francisco, California